Fruchtman Blog

So, I open today’s email to read the much anticipated Rapaport TradeWire and low and behold, there’s some breaking research news. Read more…

After I get off the phone with clients, I have such fodder for discussion. Take my most recent call.Evidently a professional “sales trainer”, suggested my client obtain more customer email addresses by offering an incentive of $1 to their sales staff for every email they’re able to secure. Note: Over the last several years, through marketing tactics (not employee initiatives), we have been able to secure over 2000 emails. Read more…

I love going to jewelry conventions. Read more…