Fruchtman Blog

The Knot survey was reported in June 2009 with a sample size of 9,578 respondents. According to The Knot, they reach over 70% of all brides online.

An average of 47.5% of all brides that were significantly involved or had some involvement in the engagement ring purchase said they used the Internet extensively for research prior to engagement.

Marketing tip: The bricks and clicks business model is extremely important. A robust Web site that is easy to navigate is critical.

Want to discuss these tidbits further? Email us at suits@fruchtman.com

The Knot survey was reported in June 2009 with a sample size of 9,578 respondents. According to The Knot, they reach over 70 percent of all brides online.

Read more…

I’m not sure when it happened. But, somewhere along the line, some little round beads made of silver, a touch of gold and Murano glass (with starting prices of $25) became the great white hope of fine jewelry. The phenomenon of bead brands like Pandora, Chamilia and Trollbeads are all the rage in the industry — putting most jewelers in the middle of a very deep love/ hate relationship. It’s a real business quandary.

Read more…

Have you been waiting with baited breath? Are you one of those few lucky jewelers who were approached to buy-in to the newest and greatest DPS initiative? Did you perform the secret handshake? Promise to give up your first born child if you told anyone about the biggest marketing program ever? Did you sign on the dotted line and promise till death do you part that you would never, I mean never talk about this new promotion so innovative only those chosen would be are able to bring it to market?

Read more…

I’m recuperating from surgery. Typically this is not a big deal. I’m one of those people who can snap right out of it. But for some reason this surgery was different, and for the last several weeks my A game has become a B game. And it makes me nervous. After all, I’ve got an office, a staff, and clients who all need me to be on my A game. Spend too much time on your B game and it can wreak havoc on your business. Clients depend on me. I have to feel great in order to think great. Clients tend to be demanding and rightfully so, when they’re paying you money.

Read more…