Fruchtman Blog

The Knot survey was reported in June 2009 with a sample size of 9,578 respondents. According to The Knot, they reach over 70% of all brides online.

36% of all respondents purchased the center stone separately.

Marketing tip: Perhaps you should have some more rings available in-case that are set, priced in full-view and ready to go?

More than 40% (but no more than 47%) trust their local jeweler more than any other retailer.

Marketing tip: How connected are you to this generation? Get involved in organizations and activities they’re interested in. Consider some key sponsorship’s – and if you’re too old, then hire some young people who will mingle, mingle, mingle!

Want to discuss these tidbits further? Email us at suits@fruchtman.com

Condé Nast to Close Modern Bride
and Elegant Bride.

Read more…

The holiday season is the single busiest time in the retail jewelry business. More people are experiencing your brand than at any other time of the year. When a customer walks in your store, what’s their first impression?

Read more…