Tips from the Knot Survey
The Knot survey was reported in June 2009 with a sample size of 9,578 respondents. According to The Knot, they reach over 70% of all brides online.
36% of all respondents purchased the center stone separately.
Marketing tip: Perhaps you should have some more rings available in-case that are set, priced in full-view and ready to go?
More than 40% (but no more than 47%) trust their local jeweler more than any other retailer.
Marketing tip: How connected are you to this generation? Get involved in organizations and activities they’re interested in. Consider some key sponsorship’s – and if you’re too old, then hire some young people who will mingle, mingle, mingle!
Want to discuss these tidbits further? Email us at suits@fruchtman.com
Categories: Ellen's Articles