Ellen trying to get a handle on her social networked life.
I’m exhausted. Not from the many projects sitting on my desk; or the phone calls that need to be returned; or the creative projects that need a little more input. I’m exhausted from my “social” calendar – social networking that is. With so many communication vehicles I need to update post and “tweet” about, I’m having writer’s blog. Read more…
My husband is a meat and potatoes man. Give him a good side of beef and he’s one happy boy. So imagine his disappointment when a client (and friend) made reservations at SUSHISAMBA® a restaurant specializing in Japanese, Brazilian and Peruvian cuisine in Las Vegas. Read more…
So, I open today’s email to read the much anticipated Rapaport TradeWire and low and behold, there’s some breaking research news. Read more…
After I get off the phone with clients, I have such fodder for discussion. Take my most recent call.Evidently a professional “sales trainer”, suggested my client obtain more customer email addresses by offering an incentive of $1 to their sales staff for every email they’re able to secure. Note: Over the last several years, through marketing tactics (not employee initiatives), we have been able to secure over 2000 emails. Read more…
I love going to jewelry conventions. Read more…
I bet you never thought you would hear this out of my mouth, but here it goes: advertising will not build your brand.
Advertising will expose your brand; will communicate a message about your brand. But, it is not the single most important factor in building your business or brand. Not even close. Want to know what is? Word of mouth. Read more…
You’ve heard the news haven’t you? PETA is considering Michael Vick to be their spokesperson according to Ad Age. Then PETA retracts the offer based on Vick’s unwillingness to undergo psychological evaluation. Regardless, you still have to wonder. What were they thinking? Read more…
There’s definitely something in the air the last few days. Mine That Bird wins the Kentucky Derby and National Jeweler prints an article discussing – yet again – the pros and cons of online jewelry websites vs. brick and mortar stores. Coincidence? “…online jewelry sales struggled as a whole, and Blue Nile, in particular, lost ground to traditional brick and mortar retail jewelers” the article quotes. Which leaves some retail operators simply giddy. Not so fast, notes Whiteflash.com CEO Debi Wexler who states, “Slowly, slowly, generation by generation, the mindset is changing”. So, who can we believe? The answer is both. Read more…
Here’s the thing about Susan. She has a really nice voice. Really nice. However, you can’t honestly say you’ve never heard a voice as good as Susan’s. You can’t honestly say there aren’t any other people out there with potentially even better voices. What blew your mind about Susan was one thing: it was unexpected. And now, Susan Boyle fever has spread faster than you can say Swine Flu. Read more…
About four years ago I was going through another wedding journey with my oldest daughter.She’s a little more intense than the younger one – a real stickler for details and perfection.In researching wedding cakes, she stumbled across a true wedding cake artist(who we will refer to for the sake of this article as Shirley) who had many of her creations featured in the bride-to-be bible, better known as – Martha Stewart Weddings. Of all things – Shirley resided in a small town in Ohio about an hour away from our home.A designer cake is obviously not that easy to come by in Toledo, Ohio. We squeezed Shirley and her cakes into our two-day, whirlwind wedding planning tour (my daughter lives in LA and had limited time in Toledo). We could hardly control our excitement. Read more…